Fitness and Fun Enthusiasts?

Today, we will dive into an exciting exercise routine while getting to know On Air, a French gym franchise that chose Valencia as its first home in Spain and is eagerly awaiting many more!

So, get ready for an ON AIR-style workout filled with energy.

Warm-up:

Breathe in and exhale to the count of 5,4,3,2,1...

Let's start with a light warm-up. Have you ever wondered how On Air came to Valencia? This city, known for its growing trend towards a healthy lifestyle, was the perfect choice for this gym franchise looking to expand and take its "On Air" concept to a next level. Valencia, you're at the pinnacle of fitness!

First Exercise: Insayn in Action

Now, let's move on to the first exercise.

Count to 4 - 1,2,3,4... let's do this.

To discover and tackle this new challenge and elevate its image in Spain, On Air needed a strategic ally. This is where we come into action!

Insayn, known for its characteristic madness. Imagine this as On Air's personal trainer, but in terms of design and experience. Insayn has brought its creativity and passion to give the brand a true "level-up."

Second Exercise: The Key Ingredients

In our next exercise, let's remember the three key ingredients of On Air: sports, music, and design. These are essential to create the ideal atmosphere of an On Air experience.

Third Exercise: Redesigned Design

This is where it gets interesting. Insayn had a clear strategy: give the design a subtle yet provocative twist while maintaining the brand's identity. This was achieved by creating corners in the most prominent areas of the gym. We tweaked some details to revitalize the brand without completely changing it, incorporating shapes and geometries into the layout that add a touch of fun to this dynamic space.

Fourth Exercise: Music Moves

Now, let's stretch in this exercise, dance a bit, and talk about the second ingredient, music. What would an On Air experience be without the right music? Insayn created an eye-catching and very, very Insayn DJ corner. This not only attracted talented DJs to perform live but also made the experience fully immersive. Imagine working out to the rhythm of live music!

Cooling Down: Ready to Soar

So, here we are, cooling down in our On Air routine. Valencia now has a gym that reflects On Air's passion for fitness and fun, thanks to the collaboration with Insayn. Fun, design, and music have come together to create an experience you'll want to relive again and again!